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Advantages of using SMS
(Courtesy: clickatell.com)
What are the advantages of
using SMS? |
Most newcomers to text messaging think that there are no inherent advantages
in this communication medium with likes of e-mail and phone calls already
prevalent. In many cases this is true and it is often just as easy to drop
someone an e-mail as it is to send an SMS.
So what are the advantages? Text Messages do have some unique properties and
instances where they are particularly useful. These include the following
An SMS is personal
Unlike an e-mail, an SMS is much more likely to be read by a person at any one
time, since the majority of people have their mobile phones at arms reach 24
hours a day. Of course the same also applies to a phone call.
Messages are instantly recorded
Unlike a phone call, an SMS message is automatically stored where it can be
re-read. This proves particularly useful in the case of fairly detailed
information that might otherwise be forgotten. Here are a few everyday examples
that would prove very handy via SMS rather than voice:
- The odds on the 7 horses in the 4pm derby
- Directions to the 8pm party
- Your friend�s new mobile number
SMS messaging is relatively SPAM free
Unlike e-mail, SMS as it currently stands is relatively SPAM free. Although this
may change over the next year or so, at present it is the ideal communication
channel to cut through the clutter. As a result, marketing departments worldwide
are climbing aboard to try and target their customers in this one-on-one manner
that has 'message opening rates' soaring way above any other medium.
An SMS is Discreet
Unlike a phone call you do not have to run out of the restaurant where you are
eating to field the call, yet you still know when an SMS has arrived. The
discreet nature of text messaging ensures you stay in touch with minimal
disturbance.
SMS leads to smaller phone bills
An SMS is far cheaper than a phone call yet in most instances you will convey
just as much information as you would have if you had called.
Advantages of using SMS
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