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The following appeared as part of an editorial in an
industry newsletter.
"While trucking companies that
deliver goods pay only a portion of highway maintenance
costs and no property tax on the highways they use, railways spend billions
per year maintaining and upgrading their facilities. The government should
lower the railroad companies�
property taxes, since sending goods by rail is clearly a
more appropriate mode of ground transportation than highway shipping. For one
thing, trains consume only a
third of the fuel a truck would use to carry the same load,
making them a more cost-effective and environmentally sound mode of transport.
Furthermore, since rail lines already exist, increases in rail traffic would
not require building new lines at
the expense of taxpaying citizens."
Discuss how well reasoned... etc.
The conclusion of this
editorial is that the government should lower property taxes for railroad
companies. The first reason given is that railroads
spend billions per year maintaining and upgrading their facilities. The second
reason is that shipping goods by rail is costeffective and
environmentally sound. This argument is unconvincing for several reasons.
First of all, the argument depends upon a misleading
comparison between railroad and truck company expenditures.
In this argument a consulting firm recommends the transfer of investments from Cola Loca to Early Bird Coffee because, during the
next 20 years, coffee demand will increase while cola demand will decrease. This prediction is based on the expectation that the number
of older adults will significantly increase over the next 20 years, together with statistics, reportedly stable for the past 40 years,
indicating that coffee consumption increases with age while cola consumption declines with increasing age. For three reasons, this
financial advice may not be sound.
First, the argument assumes that relative supply conditions will remain unchanged over the next twenty years. However, the supply and
cost of cola and coffee beans, as well as other costs of doing business as a producer of coffee or cola, may fluctuate greatly over a long
time period. These factors may affect comparative prices of coffee and cola, which in turn may affect comparative demand and the
value of investments in coffee and cola companies. Without considering other factors that contribute to the value of a coffee or cola
company, the firm cannot justify its recommendation.
Secondly, the argument fails to account for the timing of the increase in coffee consumption. Perhaps the population will age
dramatically during the next five years, then remain relatively flat over the following 15 years. Or perhaps most of the increase in
average age will occur toward the end of the 20-year period. An investor has more opportunity to profit over the short and long term in
the first scenario than in the second, assuming the investor can switch investments along the way. If the second scenario reflects the
facts, the firm�s recommendation would be ill-founded.
Finally, the firm unjustifiably relies on the studies that correlate coffee and cola consumption with age. The firm does not provide
evidence to confirm the reliability of the studies. Moreover, while the phrase �studies suggest� may appear to lend credibility to these
claims, the phrase is vague enough to actually render the claims worthless, in the absence of any information about them.
In conclusion, the firm should not transfer investments from Cola Loca to Early Bird Coffee on the basis of this argument. To better
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evaluate the recommendation, we would need more information about the study upon which it relies. We would also need more detailed
projections of population trends during the next 20 years.
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